Skills & Competencies for Healthcare Sales/Marketing Manager

Healthcare Sales/Marketing Manager job profile

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JOB SUMMARY for Healthcare Sales/Marketing Manager

Directs sales and marketing activities a healthcare organization.

JOB RESPONSIBILITIES for Healthcare Sales/Marketing Manager

Develops marketing strategies and implements marketing campaigns that enhance the organization's brand and increase community awareness. Maintains relations with community organizations, hospitals, and other referral sources in order to generate admissions.

Healthcare Sales/Marketing Manager SALARY RANGE

BASE 50%
$101,126
TOTAL 50%
$102,305
Job Level
M02
Job Code
SM15000472
Education/Degree
Bachelor's Degree
Reports To
Head of a Unit/Department

Healthcare Sales/Marketing Manager Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Healthcare Sales/Marketing Manager skill and competencie below to view definitions.
JOB FAMILY COMPETENCIES CORE COMPETENCIES
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9 general skills or competencies (Job family competencies) for Healthcare Sales/Marketing Manager

1 Job Family Competencies – Customer Acquisition
Proficiency Level -3
Skill definition-Attracting and converting new customers for our business.
Level 1 Behaviors
(General Familiarity)
Compiles a list of digital marketing technologies used to develop customer acquisition strategies.
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Level 2 Behaviors
(Light Experience)
Logs and reports the performance of digital marketing campaigns focused on customer acquisition.
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Level 3 Behaviors
(Moderate Experience)
Helps in designing new consumer models to drive new product customer acquisition.
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Level 4 Behaviors
(Extensive Experience)
Expands the reach and value of programs to encourage customer participation and ongoing acquisition.
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Level 5 Behaviors
(Mastery)
Champions a test-and-learn culture to build roadmaps in optimizing customer acquisition rate.
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2 Job Family Competencies – Marketing Communications
Proficiency Level -3
Skill definition-Using different channels, tools, and media to convey messages about the products and the brands to its target markets.
Level 1 Behaviors
(General Familiarity)
Identifies the processes used in creating a multi-platform communication strategy.
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Level 2 Behaviors
(Light Experience)
Records and reports the effectiveness of marketing communications initiatives to senior leadership.
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Level 3 Behaviors
(Moderate Experience)
Executes marketing communication plans to increase engagement with the target audience.
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Level 4 Behaviors
(Extensive Experience)
Establishes KPIs to evaluate the effectiveness of marketing communications campaigns.
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Level 5 Behaviors
(Mastery)
Develops and executes a multi-platform communications strategy that aligns with our brand direction.
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3 Healthcare Sales/Marketing Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Healthcare Sales/Marketing Manager
Proficiency Level - 4
5 Competency for - Healthcare Sales/Marketing Manager
Proficiency Level - 5

9 soft skills or competencies (core competencies) for Healthcare Sales/Marketing Manager

1 Core Competencies – Planning and Organizing
Proficiency Level -4
Skill definition-Managing and prioritizing resources and workloads by creating well-organized plans to attain organizational goals and objectives.
Level 1 Behaviors
(General Familiarity)
Documents best practices in planning and organizing work to address important tasks.
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Level 2 Behaviors
(Light Experience)
Discusses the positive and negative outcomes of planning and organization in the workplace.
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Level 3 Behaviors
(Moderate Experience)
Helps set up new practices to anticipate and address the needs of planning and organization initiatives.
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Level 4 Behaviors
(Extensive Experience)
Facilitates the adoption of advanced tools to streamline the process of planning and organization.
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Level 5 Behaviors
(Mastery)
Develops best practices in planning and organizing activities to improve organizational efficiency.
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2 Core Competencies – Coordination
Proficiency Level -3
Skill definition-Ability to plan, execute, and adjust job duties to achieve business goals.
Level 1 Behaviors
(General Familiarity)
Illustrates the abilities and competencies necessary for coordination.
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Level 2 Behaviors
(Light Experience)
Plans work schedules for a simple project.
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Level 3 Behaviors
(Moderate Experience)
Creates contingency plans to mitigate emergencies and prepare for most circumstances.
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Level 4 Behaviors
(Extensive Experience)
Develops working processes and detailed planning for a brand new project.
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Level 5 Behaviors
(Mastery)
Establishes measures to assess progress against the plan.
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3 Healthcare Sales/Marketing Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Healthcare Sales/Marketing Manager
Proficiency Level - 4
5 Competency for - Healthcare Sales/Marketing Manager
Proficiency Level - 5

Summary of Healthcare Sales/Marketing Manager skills and competencies

There are 0 hard skills for Healthcare Sales/Marketing Manager.
9 general skills for Healthcare Sales/Marketing Manager, Customer Acquisition, Marketing Communications, Marketing Function, etc.
9 soft skills for Healthcare Sales/Marketing Manager, Planning and Organizing, Coordination, Project Management, etc.
While the list totals 18 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Healthcare Sales/Marketing Manager, he or she needs to be skilled in Planning and Organizing, be skilled in Coordination, and be skilled in Project Management.

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